ARTÍCULO

Autor(es)

Bigné, E., Alvarado, A. y Currás, R.,

Registrado por
Año

2009

Tipo de artículo

Revistas indexadas

Título de artículo

Epistemological evolution of corporate social responsibility in marketing

Volúmen

1

Número de registro

18651984

Campo

CIENCIAS ECONOMICAS

Disciplina

ORGANIZACION Y DIRECCION DE EMPRESAS

Subdisciplina

MERCADEO

Resumen

The main aim of this research is to determine if marketing-salient literature focused on corporate social responsibility (CSR) has evolved from its origins to 2006, both quantitatively and qualitatively, and to leam which of three competitive epistemological evolutional views better fits to CSR evolution. A content analysis-based empirical examination of 1,082 papers focused on CSR was conducted. First, all selected papers were judged and discriminated attending their original discipline; then, the 153 documents identified as marketing's belonging were judged by their epistemological orientation. Results show that the epistemological evolution of CSR within marketing literature fits to a progressive view.

SÍGUENOS EN NUESTRAS REDES SOCIALES